We help you maximize your e-commerce business’ value.
Get the best deal for your exit.

Echelon Advisory is a trusted strategic and financial advisory firm specialized in e-commerce. We assist you in selling your Amazon FBA and DTC brands.

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Latest Deal Closed

Latest Transaction

Panther Armor

Sold for: $8-10M

Type: Amazon FBA

Sector: Pet Supplies

Testimonials

Founder, Panther Armor

"We couldn’t have sold the business without the help of Echelon Advisory and Guillaume.

He has helped us with everything from scratch: the pre-sale preparations, documents, P&L, negotiations, and working through due diligence all the way to closing, always making sure we were getting the best conditions and deal possible.

Guillaume was there to assist us when we came across various difficulties during the pre-sale and the negotiation process. He made sure we were not getting undervalued, while firmly negotiating on our behalf: we ended up accepting an offer 40% higher than what we would’ve got on our own. Echelon Advisory’s success fee proved to be a worthy investment!

Echelon Advisory’s professional standards were top-notch. Guillaume is a great finance professional, a good salesman, and a very kind and patient person.

If we were to sell again, we would definitely collaborate with Echelon Advisory all over again.

No doubt."

Why work with us

Why work with us?

Echelon Advisory advises e-commerce entrepreneurs on their strategic transactions: full or partial exits and fundraising.

Comprehensive experience

We have extensive experience as investors in e-commerce and in managing business acquisition processes: we know exactly what buyers are looking for, how to maximize the value of your business and we know the intricacies of financial transactions.

Support from start to finish

We take care of everything: Echelon Advisory gathers your information, prepares the marketing and financial presentations of your company, finds strategic and financial buyers tailored for your business, and negotiates the best offer. After selecting the most interesting offer for you, we support you throughout the due diligence and until the final closing, to ensure the best possible transaction experience.

Maximize the value of your business

We get the best price for your business: by choosing a trusted and qualified partner like Echelon Advisory, you will get a much higher price than if you decide to sell yourself. We ensure a competitive bidding process with carefully selected buyers best tailored for your business.

Save yourself time and headaches and lock in a successful sale for your business!

Understanding your expectations

We are entrepreneurs: we have built e-commerce brands ourselves; we understand the effort you have put into developing your brands into what they are today. We know the issues you face and expectations you have and are therefore better suited to help you take the final step in your entrepreneurial journey.

You have worked hard to get where you are today and deserve a partner you can trust to help you reap the rewards of your hard work.

Communication & Transparency

We guarantee you personalized advice, full transparency, and total understanding of all the key subject matters for the success of the transaction and in the discussions with the interested buyers.

We manage the process, but you always stay in charge. We put your interests first.

We are experienced entrepreneurs in businesses exits and development.

We are best suited to lead the sale process of your Amazon FBA and DTC brands.

Process

Our Process

Initial Assessment

Initial discussion, getting to know your brand, its history and its financial data
Study of your project (sale of shares, sale of the business, etc.) and its feasibility
Clear and precise definition of your objectives relative to your project
Realization of an indicative valuation for your brand
Advice on the next steps in the process

The initial assessment is not binding! If you aren’t sure whether or not you want to sell or are just curious, let’s talk!

Go-to-market Preparation

Creation of a complete investment file for potential buyers
Investment memorandum: history of the brand, details of its activity and market, development opportunities for the buyer and investment thesis
Financial statements: detailed income statement, financial analysis, and presentation of the most relevant KPIs
Definition of a negotiation strategy, together with you, in view of the market context to obtain the most competitive offer
Search and selection of the most relevant potential buyers for your business and your project

Offer Negotiation

Management of the Q&A with potential buyers
Short-listing of the most interesting indicative offers in accordance with your objectives
Introductory calls with the selected buyers
Negotiation, competitive bidding process and review of bids to get you the most competitive offer

Due Diligence & Deal Closing

Assistance and advice in the management of i) exchanges with the selected potential buyer and ii) requests for information and documents during the due diligence
Valuation, modeling and structuring of the transaction
Negotiation of the terms of the purchase agreement
General and attentive support until the closing of the transaction

We only collect the success fee when the deal is finalized: our interests are 100% aligned with yours and our goal is to get you the best deal possible.

About

About Us

Echelon Advisory is a sell-side M&A advisory boutique specialized in e-commerce, and more specifically in the sale of Amazon FBA and DTC brands.

Our extensive knowledge of the e-commerce ecosystem and our 360° vision allow us to best advise you in the final step for your company.

We benefit from multiple and complementary experiences:

Experience within one of the main acquirers of e-commerce companies
Experience in creating, launching, and developing an e-commerce brand
Experience in M&A and fundraising for companies of all sizes

Our approach combining financial engineering and in-depth knowledge of the e-commerce sector and its distinctiveness allows us to provide you with pragmatic, accurate, and honest advice from the very beginning of your project.

We will only offer to support you if the conditions are right to achieve your goals. Our interests are entirely aligned with yours and we want to maximize your chances of success.

Do you have an e-commerce brand (Amazon FBA, DTC)?

Let's talk!

Team

Meet our Founder & Managing Partner

Guillaume Babin

Founder & Managing Partner

Guillaume founded Echelon Advisory to better advise e-commerce entrepreneurs on the sale of their business and provide them with the financial and strategic advice they need to get the most out of their exit.

After working for e-commerce brands aggregator SellerX, acquiring Amazon FBA brands in Europe, the USA, and China, as well as helping the firm get from 40 to 750+ employees, Guillaume now puts his knowledge to the benefit of successful e-commerce entrepreneurs.

Guillaume spent several years working in investment banking and investment roles in Paris, London, and New York. He also owns and runs an Amazon FBA brand in the Pet Supplies category.

Contact

Contact form

Contact Us

Are you looking to sell your business or are you just curious to learn more?

Fill out the form below and we will contact you as soon as possible.

Are you a buyer looking to acquire e-commerce businesses?

Fill out the buyer contact form and we will contact you to learn more about your investment criteria and share our relevant investment opportunities with you.

For all other requests, please fill out the general inquiry form: